Echoes Of Cairo




Date: Thursday, April 17, 2025



In a remarkable celebration of cultural fusion and creative innovation, the Fashion Design program at the German International University (GIU) proudly unveiled Echoes of Cairo—an interdisciplinary project weaving contemporary Egyptian music into streetwear fashion with a strong emphasis on sustainability.

 

This dynamic challenged student to explore the question: “How can music inspire fashion?” By diving into the vibrant world of Egyptian music—from experimental and electronic to Shaabi, hip hop, and singer-songwriter genres

 

Local music artists were selected as the foundation of the students’ creative journey. The graphic elements, visual language, and atmospheres chosen defined the artist’s sound and identity. These insights became the foundation for the fashion concept, resulting in a distinctive look that merged visual storytelling with design innovation

 

The outfits created composed of three elements: a second-hand garment, carefully selected and repurposed to reflect the GIU students’ commitment to sustainability; a fabric manipulation piece, developed in collaboration with the Egyptian Clothing Bank during an intensive workshop that emphasized texture and technique; and a fully self-designed and sewn garment, bringing their unique creative vision to life.

 

Under the mentorship of Dima Tannir, Graphic Design Lecturer at GIU, students designed a conceptual poster that visually communicated their artistic direction to complement their fashion pieces. These posters added a compelling graphic design dimension to the project.

 

The final results were captured through styled photoshoots that showcased the outfits in visual narratives inspired by the music and personalities of the selected artists. Every creative journey was documented and shown through short videos produced by the students, from initial research and inspiration to the final presentation.

 



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